An article on the BBC website reports that the page sizes on the top websites have grown 33% in the last twelve months.
This doesn't surprise me. With the increase in interactive adverts I have noticed that some pages take far too long to download.
Why is this so important?
Firstly, Google measures the speed of your website and will reward you with higher rankings if they download fast.
Secondly, more people access the web on their smartphones with slower network speeds.
So the lesson is, strip away superfluous content and animations and ensure that each of your web pages is focused on what is needed.
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